Approach to Fear XIV: Urban Sophistication Aggression (1976)
During the 1970s Martini ran a high profile advertising campaign, inserting their product into footage of a luxurious, globe trotting lifestyle – part of the holiday world of yachts, ski slopes and sun-downers enjoyed by a perfect, carefree couple. Their slogan - Martini: The Right One – promoted the drink to women as if it were a potential mate, the ‘Mr Right’ of your cocktail cabinet. Hunter pours herself an advert-ready drink, positioned in front of Martini branding, then attacks it first with a knife and then a hammer: a rejection of the lifestyle being sold to her.